6 Reasons to Wrap Your Car!
Car wraps are the most cost effective form of advertising of any outdoor marketing. You are initially spending about $0.15 per 1,000 impressions through a car wrap, Billboards come in as the second most cost effective form of outdoor’s advertising at $1.78 per 1,000 impressions. That is over 12 times more expensive than car wraps and is incomparable to the prices of prime time television, which is $20.54 per 1,000 impressions!
In Direct correlation to cost effect, car wraps also expose your business far more than any other form of advertising. Can you imagine if you had the opportunity to advertise your business on a billboard for a price anywhere between $1,000-$2,500? Well that is the opportunity you have right now with vehicle wraps, except far greater!
Signs are the face and front runners of the company. They become the icon and are the images you desire to be viewed for all to see. Without signs, advertising becomes impractical, because with a sign, your logo is revealed and therefore your company is exposed.
The average American drives about 300 miles a week. There are over 210 million American drivers, not including pedestrians and bystanders. Using the basic formula to calculating the cost to advertising ratio, (CPM) advertising through a car wrap can generate anywhere between 30,000-70,000 impressions per day.
The best part about vehicle wraps too is that they are not annoying ads or eyesores, (unless the art is terrible or it’s time for a new wrap) like commercials, or block ads on the internet that you would just use programs such as ad block to block them anyways. Car wraps are actually both entertaining and useful to the driver. Vehicle wraps are meant to turn heads, and unlike billboards, prime time television and popup ads, vehicle wraps cannot be ignored, because while on the road, you must be aware of every vehicle around you right?
All of the stats given are presumed to one vehicle. Can you imagine if you had a fleet? You can’t be missed!
Car wraps do not consume space! Since car wraps are an outdoor’s source of advertising, they are often compared to billboards, as you have already seen. When paying for a billboard, you are paying for the vinyl, decals, and overall consumed material, the labor and also the space. With car wraps, that space is no longer an issue. Vehicle wraps do the same job as a billboard, except they cost less because of less space, have an extended period of time, and you can have as many as you want!
Contrary to popular belief, vehicle wraps protect the original paint underneath. The value of a vehicle doesn’t decrease nearly as much if the original factory paint is still in tact. In this case, if you ever want to sell your vehicle, just remove the vinyl and sell it with the original paint underneath!
You do not need wax or any other coating to keep you vehicle shining. With a car wrap, all you have to do is wash it about once a month to extend the lifespan of the wrap. If there is a scratch on the wrap or maybe someone rear ended you, you do not have to rewrap the entire vehicle, just the portion that was effected. Both cheaper and easier to maintain than a paint job.
A vehicle wrap can last between 3-5 years, depending on how well the car is taken care of. Avery, Oracal, and 3M all have a guarantee of 8 years to their material. You can prolong the life, if kept in shade, washed often and possibly even parked in a garage, but even if it is kept outdoors, it still will last over 3+ years and will be well worth the cost.